About Sensodyne
Who We Are
We are both the #1 dentist recommended and the #1 bestselling brand for sensitive teeth, in many countries around the world, trusted by millions of people. Why? The answer is simply because our range of Sensodyne® toothpastes are proven to relieve the symptoms of sensitive teeth and provide long lasting protection with twice daily brushing.
Our Vision
"We're dedicated to creating a future where every life is sensitivity-free"
Our History
1961
Sensodyne® Original, a desensitizing toothpaste containing strontium chloride, first launches in the US and UK. Strontium Chloride helps to block the dentin tubules.
1980
Sensodyne® F, the first toothpaste containing potassium nitrate (which helps to sooth the nerves inside the teeth), is lauched. It's clinically proven to relieve pain when used twice a day.
2012
Sensodyne® Repair and Protect, containing 5% NovaMin and fluoride, is lauched. It helps repair sensitive areas of the teeth.
2015
Sensodyne Complete Protection is launched. Containing stannous flouride, advanced technology that helps build a protective layer over exposed dentine and delivers clinically proven relief from the pain of sensitivity.
Our Science
As leaders in the field of tooth sensitivity, we're committed to working together with academic institutions and laboratories. These relationships allow us to develop our knowledge and understanding of tooth sensitivity and its impact on people's lives. By putting science at the heart of what we do, we'll continue to apply the latest scientific innovations and help more people relieve their tooth sensitivity pain.
Technologies for Sensitivity Relief
Our scientists have identified and formulated a number of specific technologies for inclusion in the Sensodyne range - for example -potassium nitrate, NovaMin™ and stannous fluoride - to help relieve tooth sensitivity. These technologies work to either soothe the nerves inside sensitive teeth, or to shield and protect the exposed dentine.
Potassium Nitrate
Find out how potassium nitrate helps to soothe the nerves inside sensitive teeth.
NovaMinTM
Find out how NovaMin™ creates a reparative layer over and within exposed dentine tubules using the building blocks of teeth.
Stannous Fluoride
Find out how stannous fluoride builds a protective layer over exposed dentine.
